Andy Robson - freelance copywriter. Coventry, West Midlands.

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Marketing, comms, trends, if it’s switched-on and making a difference - I’ll pass it on.

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    Agency looking for a freelance copywriter? A business looking to develop your own creative? I can plug straight into your team to deliver top-drawer advertising and marcomms - on time, on brief and, if you prefer, all online. Let’s talk.

    Sunday
    12Apr

    Ethonomics – the end of the beginning…?

    Have the antics of Sir Fred Goodwin and co finally driven a nail into the culture of business greed?

    According to a recent study conducted by the Aspen Institute, MBA students are increasingly concerned about the role of business in society.

    Click to read more ...

    Thursday
    19Feb

    Do sales letters work? Better ask Barclays.

    Got a dwindling budget and a real need for more business? Feel as if your advertising is simply putting your cash in other people’s pockets? Maybe you should think a little more about a sales letter.

    Click to read more ...

    Thursday
    19Feb

    The Over 50s: Credit Crunch Saviours?

    They’re 20 million strong – hold 80% of the nation’s wealth, yet hardly anyone knows how to talk to them. Who are they? They’re the ‘older generation’, the ‘seniors’, or in more numerical terms, those over 50 years of age.

    Click to read more ...