Freelance Copywriter

TNT Sameday

Set of postcards sent to parcel courier customers.

Aim
To promote the TNT Sameday delivery service and make it synonymous with relaxation.

Result
While other couriers continued to bribe customers with freebies, TNT Sameday relied upon a strong creative concept. It delivered them an ROI of 3000% and their best trading year ever.

Campaign picked up a Marketing Society Award for Excellence.

Land Rover Discovery 3

Sketchbook give-away created for car dealer launch event.

Aim
To prove to existing Discovery drivers that the DNA of the radically new Discovery 3 was still the same.

Result
The sketchbook was incredibly well received and rapidly became a collector's piece as well as picking up four creative awards.

Genesis Breast Cancer Prevention

Creation of new identity and awareness campaign.

Aim
To raise awareness of the charity and encourage donations for the building of Britain's first breast cancer prevention centre.

Result
Brought clarity and focus to the cause. The charity reached its donation level and work has begun on the building of the Prevention Centre. Ad picked up a charity creative award.

Durham Family Chiropractic

Regional press and outdoor campaign created for a small local practice.

Aim
To create plenty of local interest and increase patient numbers.

Result
Visitor numbers and awareness of the practice increased dramatically. Ad picked up three regional creative awards.

National Space Centre

Suite of materials created for the launch of the new National Space Centre.

Aim
To encourage enough visitor numbers to secure the Centre's initial success and future existence.

Result
In the first five months of opening, the Space Centre attracted 165,000 visitors, 25% ahead of target, while an awareness of 96% with children was directly attributed to the advertising.

Continental Tyres

Long-copy experience includes writing brochures and newsletters - such as an eight-page example for Continental Tyres.

BEN

A campaign of ads created for the automotive industry's own charity.

The Chester Grosvenor and Spa

A collection of postcards promoting The Grosvenor's £3m state-of-the-art refurbishment.

Small Luxury Hotels of the World

Leisure writing includes the creation of hundreds of hotel descriptions for the prestigious Small Luxury Hotels of the World directory - a collection of some of the world's finest five-star hotels.